Dr. Seuss monetizes America’s culture wars
On March 2 - the late Theodor Seuss Geisel’s 117th birthday - Dr. Seuss Enterprises announced that, sometime last year, it ceased publishing/licensing six of the popular author’s children's books which “portray people in ways that are hurtful and wrong.”
Cue woke approval, deplorable outrage, investor interest and low-information reader fear, all of which are good for business.
As I write this on March 9, Dr. Seuss titles constitute 10 of Amazon's top 25 “Best Sellers in Children's Books.”