X marks the spot where advertisers must decide what advertising is for
On Nov. 20, X Corp. - the corporate entity through which Elon Musk owns X, formerly known as Twitter - filed suit against Media Matters for America, which styles itself as a “progressive research and information center dedicated to comprehensively monitoring, analyzing and correcting conservative misinformation in the U.S. media.”
At issue is a Media Matters expose claiming that X, contrary to CEO Linda Yaccarino’s promise that advertisers are “protected from the risk” of having their ads placed next to unsavory content, has been running ads next to “pro-Nazi” posts.