El Reno's second Braum’s opened this week.

The new store at 3113 Territory Lane is just over 6,000 square feet, featuring a large fresh market area, seating for around 80 and double drive-thru lanes. Store hours will be 6 a.m. to 10:45 p.m. daily. It also has parking for large trucks and trailers.

“El Reno is an amazing community, and a second location here allows us to continue to serve customers and provide quality products and service,” said Drew Braum, president and CEO.

“All of the support we received has been exceptional.”

The company will host a grand opening celebration week starting Monday, March 31 through Sunday, April 6. 

El Reno Mayor Steve Jensen had said the opening of the store would help address a “food desert” on the east side of town. 

Braum’s is unique because the company is vertically integrated from the ground up. The Braum family raises cows and processes the milk to make ice cream and dairy items to sell in their stores. The entire dairy operation in Tuttle consists of the Braum farm, ice cream plant, bakery and warehouse.

Braum’s loaves of bread, cookies, ice cream cones, cinnamon rolls and more are made fresh daily at the bakery.

Quality and freshness are top priorities at Braum’s. Every other day, a delivery truck delivers fresh food to each store.

Braum’s stores cover a five-state area: Oklahoma, Texas, Kansas, Missouri and Arkansas. The new El Reno store brings the total number of Braum’s stores in operation to 317.

Bill and Mary Braum opened their first Braum’s store in 1968. The company is still family-owned and operated.